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.......This, combined with a discriminating flair for achieving
functional and aesthetic harmony, enables CM
to
successfully execute the comprehensive design of your cinema
environment. CM
always
emphasizes the word "environment" in lieu of
"room" when referring to the proper atmosphere in
which to view the creative art of the cinema as the filmmaker
intended. Anyone can run wire to a half dozen speakers and place
an oversized monitor in the middle of the room and then label it
a home theater. For these customers, Circuit City and Best Buy
are their "designers." We go far beyond this level as
we take into consideration all aspects of the spatial
relationships when meticulously designing the complete
environment and "mood" that carefully emphasizes the
client's particular lifestyle and individual tastes.
The motivating factor that founded CM
is Michael's on-going love affair with the movies that began
as a teenager while slumped down in his seat, frozen in terror,
as he watched the film "Jaws" unfold before his
partially open eyes, on the tantalizing silver screen. He has
built a reputation amongst his colleagues in the entertainment
business as being a very efficient producer that stretches the
dollar as far as it can go by squeezing as much production value
out of the available budget. As a filmmaker, after often
spending millions on a production, it's painful to realize that
people often view your work for the first time on a relatively
small monitor with only stereo sound. With his productions,
Michael always emphasizes "putting the majority of the
budget up on the screen", where it will be actually seen by
the audience. A solid script and cast, good art direction, set
design with cutting edge effects and musical scoring are always
key elements in his productions. The audience does not care, nor
see, portions of a film budget that is spent on four-star hotels
for the cast, or gourmet catered food for the crew. Michael
brings this same cost-efficient production philosophy to the
design process and the wonderfully imaginative cinema
environments that are created by CM.
The complete process of design have to be thoroughly enjoyable
for the client and myself with the end product resulting in a
breathtaking atmosphere for any CM
project to be labeled a success.
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